BRISTOL LAWN PARTY
Client: Bristol Motor Speedway, Consumer Marketing Department.
Teammates: Kimberlyn King & Christopher Perrin // Designer: Patrick Savage // Photography: Nigel Kinrade Photography
"Red Solo Cup... I fill you up"
It doesn't get much simpler than that. We started with a red plastic up and created badging to give it a games appearance. From here we used a college styled font to encourage younger audiences to come into the area.
Once designed, this logo and lawn concept was repeated into all the fence scrim, signage and novelty designs.